With the strong showing from eCommerce over the holidays – more than $30 billion spent online – many retailers will be turning to online channels to push their revenue lines in the New Year. eCommerce success in 2014 will not be as simple as throwing up an online store and waiting for the customers to find you. According to one expert, brands will need to become comfortable with multiple channels, know how to promote differently according to devices and understand the data coming in. Continue reading
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