The Made-To-Measure Experience with Michele Inzerillo

For more than forty years, Michele Inzerillo for Gentleman has typified the finest bespoke craftsmanship for men by using long established Southern Italian tailoring traditions. “Su misura” (made-to-measure) is the hallmark of Michele Inzerillo for Gentleman’s extraordinary heritage at the intersection of classic sartorial style and the finest Italian Luxury.

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Top 10 Luxury Brand Social Marketers of Q4

Many social campaigns seen in the fourth quarter of 2013 aimed to help luxury marketers appeal to consumer sentiments while upholding and strengthening brand identity. Luxury marketers used layered social approaches to generate interest for new products, events or campaigns with an element of consumer interaction. By combining social touchpoints to campaigns, brands were able to engage consumers while maintaining allure.

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De Bethune Reveals The Watch of Your Dreams

De Bethune Dream Watch 5

Luxury watchmaker De Bethune has unveiled its latest masterpiece: the Dream Watch 5. It’s a manually-wound jump-hour with minutes displayed on a rotating disc and a tiny rotating moonphase all viewed through an aperture in a spaceship-shaped mass of mirror-polished titanium. Continue reading

Top 3 eCommerce Trends for 2014

With the strong showing from eCommerce over the holidays – more than $30 billion spent online – many retailers will be turning to online channels to push their revenue lines in the New Year. eCommerce success in 2014 will not be as simple as throwing up an online store and waiting for the customers to find you. According to one expert, brands will need to become comfortable with multiple channels, know how to promote differently according to devices and understand the data coming in. Continue reading

Higher Income Earners More Likely To Shop Online

Screen Shot Gucci Mobile Website

Screen Shot Gucci Mobile Website

Income level is related to your chances of shopping online during the holidays, according to the results of a recent Gallup poll. With luxury retailers offering perks like free shipping and Saturday delivery service this holiday season, expect to see record high online sales of luxury goods. Continue reading

Burberry Continues Investment In Digital

Screen Shot: Burberry Kisses Website

Screen Shot: Burberry Kisses Website

Burberry has been a trailblazer when it comes to using digital marketing in recent years. Its latest ‘Burberry Kisses’ campaign, which lets users send online kisses to anyone in the world, as well as its tweetable backstage runway photo booths, highlight the exciting innovative strategy being implemented by the luxury brand. Continue reading

Kara Ross Raises The Bar for High Jewellery

Online shopping just got a lot more exciting. Luxury accessories brand Kara Ross New York is teaming up with Rapt Media to launch a premium shoppable video experience as elite as the one in Ross’ brand new standalone boutiqueContinue reading

Prada Resort 2014 Mini-Clip

Reclined in the twilight of an anti-paradise, the stars of Prada’s resort campaign fix us with a seductive stare. At first glance they could be mistaken for angelic beauties, immaculate in a sea of luminous floral prints and jeweled accessories. But there is a darker more powerful side to these women and this story, a twist in the tale that is quintessentially Prada. Continue reading